NUSO™

NUSO is a global distributor of "heat-not-burn" tobacco sticks. As part of a new global campaign, NUSO approached Kern to help conceptualize and produce images for a variety of advertising applications and the beginning steps of a re-brand. My role in the project was conducting the art direction of the shoot, which included selecting the backgrounds, sets, wardrobe, makeup, and models of the shoot. In conjunction with M2, we were able to conduct the photoshoot and post-production to NUSOS's needs.

ART DIRECTION | SET DESIGN | WARDROBE DESIGN